Cathay Pacific launches 'altitude friendly' beer
07 April, 2017
Cathay Pacific airline has developed an in-flight craft beer specifically designed to be consumed at 35,000 feet.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
